The Super Bowl and The Stock Market

Posted by Jill Boynton on February 8, 2017

Investors look for any way to predict the market so it should come as no surprise that someone has tried to tie the outcome of the Super Bowl to market performance. In 1978 Leonard Koppett discovered a strong correlation between the Super Bowl winner and stock market performance in the same year. He found that when an AFC team won the conference the markets went down that year, and when an NFC team won the markets went up. His tongue-in-cheek theory was devised to show the silliness of some who try to predict markets, but to date his theory has been correct 74% of the time! This creates quite a conflict for us Patriots fans (an AFC team) – are we happy the Patriots won the Super Bowl or would we rather the stock markets go up?

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